Monday, April 19, 2010

Post 4: Analysis of a Celebrity Endorsement

Kim and Khloe Kardashian (“Keeping Up with the Kardashians”) recently signed a deal with QuickTrim for Weightloss, each swearing by it. Khloe apparently lost 20 pounds using the product. QuickTrim is a line of weight-loss products that are meant to help people lose weight in a few different ways. Quick Trim Burn and Cleanse is a 14 day diet that supposedly “jump starts” one’s metabolism while also detoxifying one’s body. Celluslim is a ‘body-sculpting gel’ designed to lessen the appearance of cellulite and smooth the skin. The Quick Trim Super Cleanse is said to take weight off in 48 hours – wow. It is a lemonade drink that is taken in between meals. Lastly, the Extreme Burn touts its calorie – burning virtues - letting one burn up to 8,000 more a month.

Looking further into these products, a MD and professor at Georgetown says these products contain a lot of caffeine – so should say how much which they don’t, and could lead to an overdose if taken with a lot of coffee, etc. None of the products should be used over the long-term because they contain herbs that can be toxic. And don’t expect to keep off the weight you lose on these products – it will be mostly water weight, as these products act as diuretics and will probably give you diarrhea.

While this is not a product I would take, I think Quicktrim and the Kardashian sisters make good partners for it. The crowds they are marketing towards are most likely women (young women) who are concerned with being slim, sexy, and probably like watching the Kardashians’ show on VH1.
Although I could care less about whether or not the K-girls are successful with this product, in an article from, an author seems to think the Kardashians’ weight loss story with Quicktrim is nothing less than “inspiring.” I can at least give them one point – they at least made me laugh! Watch the commercial and see for yourself.

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